Introduction to Luxury
Cars have been a luxury item from a long time. Owning the latest, fastest model in the town has been a trend. This world has a huge number of car manufacturers, among them, stands out is the German company Audi AG. This company belongs to the Volkswagen group and is one of the largest car makers. Audi has about nine production facilities worldwide. Audi allover has a slogan, “Advantage through Technology”. However, since 2007 Audi USA has a new one, “Truth in Engineering”. Audi in United States also holds one of the production facilities.
US population has an undying fetish for cars, and thus the sales are always a competition. The big shots in this competition are BMW, AUDI and other manufacturers like Honda etc. However, if we concentrate on Audi’s future and recent performance then there are some promising facts to know about. If we go by the last year and present year sales figures, Audi has achieved the largest business share. Audi has become way too popular among the young buyers because of its style and performance. Young buyers are more exited in buying Audi in United States. Some of the facts prove that Audi has come up with recent designs that have an appeal to the crowd which led to its highest sales.
Audi Sales Figures
To talk about sales figures, Audi USA has become the world highest car seller as it has surpassed the numbers achieved in 2013. One month of November 2014 has seen a hike of 22% in the car sales which in turn have broken the record of 2013. This is strikingly the 47th consecutive month that Audi USA has finished no.1 in car sales. Audi U.S. sales YTD increased 15.4% to 162,773 vehicles which has set a new annual sales record with one month to go in 2014.
The Number One Market Leader
Audi USA has undoubtedly become the number one luxury car manufacturing brand globally. It has broken all sales record of 2013 even before the year end. In future till 2018 Audi USA plans to invest a whopping 30 billion dollars in new technology, facilities and products. Audi in United States is also contributing to the society by employing the fresh university graduates for their innovation wing. The investment from Audi in United States is clearly showing that they have a very long goal to achieve. The roots are all set.
All in all, to summarize Audi US ha definitely a much brighter future than any other recent luxury brand. Audi has proved its mettle against the battle of becoming the number one.